
High-quality or premium-grade products from Thailand are now in great demand in China, a market that has great potential.
Speaking during his official visit to China from 1 to 5
July 2012, Foreign Minister Surapong Tovichakchaikul, pointed out that,
since Thai farmers were selling their agricultural products at
relatively low prices domestically, the Government should help them sell
directly to Chinese importers so as to ensure greater benefits for
farmers in lieu of the role played by the middlemen.
The Foreign Minister was informed about the difficulties and problems
encountered by Chinese entrepreneurs in conducting business with
Thailand. A key issue was that of transportation time, which affected
the quality and freshness of products. For instance, it took some four
days to transport longan from farmers in Thailand to the market in
China. The severe flooding in Thailand last year also affected the
production of Thai fruits, leading to a shortage of some products.
The Foreign Minister had a chance to visit the Jiangnan Fruit and
Vegetable Wholesale Market in the city of Guangzhou, where he met with
the market manager and a group of Thai fruit importers. He said that the
growing popularity of Thai fruits had led to a marked rise in the
volume of imports in recent years. The most sought-after Thai fruits
include durian, mangosteen, longan, and a small Thai banana
kluai khai (“egg banana”) known in Mandarin as
huang di jiao or the “emperor banana.”
The Jiangnan Market is the largest wholesale fruit and vegetable market
in Guangzhou. It is, in fact, the biggest distribution center of fruits
and vegetables in China and ASEAN. Some 5,000 tons of produce pass
through the market each day, of which 1,000 tons are fruits from
Thailand, about 100 containers, which account for about a quarter of the
total volume of fruits imported by China, worth some 10 billion baht a
year.
Foreign Minister Surapong said that Guangdong province and Thailand have
long enjoyed close relations. Some 80 percent of the overseas Chinese
in Thailand were from Guangdong province. On commerce, the trade volume
in 2011 was valued at more than 19 billion US dollars. Thai exports to
Guangdong include agricultural products; the top four of which were
rubber, cassava, fruit, and rice. On the issue of adulteration of
jasmine rice, he suggested that rice trade on a government-to-government
basis could help resolve the problem.
A Working Group on Thai-Guangdong Cooperation will hold a meeting in
Bangkok in 2013 to discuss issues of mutual interest, such as the
development of transportation infrastructure to help speed up the
transportation of goods, particularly agricultural products.
Foreign Minister Surapong revealed that the Ministry of Foreign Affairs
would soon launch the so-called “One Ambassador-One Product” scheme in
order to promote Thai agricultural produce overseas and to enhance the
potential of the Thai fruit export industry.
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