(18/02/2012)
 The
Government will hold a special OTOP fair, which will give a major boost
to products under the Foundation for the Promotion of Supplementary
Occupations and Related Techniques (SUPPORT), established by Her Majesty
Queen Sirikit.The fair will take place at Challenger Hall, IMPACT, Muang Thong Thani, Nonthaburi province, from 21 to 27 February 2012. Organized jointly by the Ministry of Interior and the Office of the Prime Minister, the fair is meant to celebrate the 80th birthday anniversary of Her Majesty the Queen this year. It is aimed at generating income, stimulating the local economy, and promoting the marketing of OTOP goods. OTOP stands for the “One Tambon, One Product” program, a major policy of the Government to build up small enterprises in communities by encouraging the people to manufacture local products using their homegrown skills and expertise. It was initiated in 2001, with the Government assisting in the marketing of these goods, in cooperation with the private business sector. Prime Minister Yingluck Shinawatra urged the people to visit the fair, where OTOP products and SUPPORT handicrafts from all parts of Thailand would be put on display and on sale. The fair will reflect the craftsmanship of the Thai people. Her Majesty the Queen has taken a particularly deep interest in arts and crafts and has set an example in the preservation of Thai arts and culture. Her awareness of the importance of preserving Thai arts and crafts resulted in the establishment of the SUPPORT Foundation under her patronage in 1976, with the primary objective of setting up women’s groups and providing rural Thai women with equipment, materials, and training in cottage industries. Apart from benefiting craft makers and their families, SUPPORT plays a part in reviving traditional crafts and preserving them. Meanwhile, Industry Minister M.R. Pongsvas Svasti revealed that the Ministry of Industry would place special emphasis on the development of OTOP products, designs, and packaging, so that Thailand’s community goods would be competitive in the local and overseas market. It will work closely with the Ministry of Commerce in distributing these products both inside and outside the country. He said that a target would be set to increase OTOP income from about 80 billion baht to 100 billion baht a year. Severe floods last year had a massive impact on OTOP producers. A survey conducted by the Community Development Department shows that the flooding affected more than 1,200 groups of OTOP entrepreneurs in 62 provinces. A campaign for buying OTOP products is being stepped up, so that OTOP producers would be able to recover quickly. |
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